Idea generation aside from the core business through co-creation

The top learnings:

• Think bigger: Co-creation is suitable as an area of cooperation not only with customers but also with other companies and institutions

• Joint understanding: As a basis for co-creation, attention should be paid to the same understanding of working methods and terminology of the innovation areas as well as the idea providers and partners

• Strategic fit: Identified ideas should be tested as early as possible with the own corporate strategy and co-creation should not be seen as an end in itself

As always, the group was productive, open and interested in helping one another. We would like to thank all participants for this.