Idea generation aside from the core business through co-creation

The targeted use of co-creation can unleash new potentials - this circle exchange is about sharing experiences and requirements. Companies must look beyond the horizon in order to not miss out on relevant trends, changes and developments. Unexpected potential can be generated in collaboration with stakeholders, end customers, business partners or even competitors. In this circle we collect the previous experiences of the participants, but also requirements for such co-creation processes and evaluate a first joint workshop.