Krone Gruppe launches activities in Maschinenraum
Leading family businesses cooperate in shared innovation ecosystem
press release | 06.05.2021
Spelle / Berlin
Krone Gruppe, a leading manufacturer of commercial vehicles and agricultural technology, is strengthening its exchange with like-minded innovators and joining Maschinenraum, a shared innovation ecosystem with its more than 20 member companies – a platform specifically for large family businesses from Mittelstand that are driving digital transformation. Krone will use the network to exchange ideas on digital innovation management, recruiting and new partnerships. Another goal is the pragmatic access to shared resources, methods, knowledge exchange and infrastructures in order to consistently and effectively pursue its own digital transformation.
In view of the growing global demand for modern agricultural technology and networked logistics solutions, Krone is serving two mega trends with suitable products and accompanying services. For years, the group has been investing disproportionately in digitalization, automation and networking at all its production sites. In order to continue to set industry standards with future projects, Krone is now also approaching this targeted exchange of experience with medium-sized companies from outside the industry that are facing similar challenges due to their orientation or company size.
"Customer satisfaction, product quality and innovation security are always at the centre of all our groundbreaking investment and cooperation decisions. Thus, active membership in Maschinenraum is another building block in our strategy of a long-term successful family business," says Bernard Krone, Chairman of the Supervisory Board. "Maschinenraum offers the ideal basis for us to actively shape the future of medium-sized businesses together with other innovators. We deliberately enter into exchange in order to share our experience in an interdisciplinary way and at the same time generate new perspectives from outside the industry," adds Ingo Lübs as the responsible link between the company and the network.
"Excellence in agriculture and logistics are the prerequisites for our lives. In these sectors, too, the digital transformation is bringing about far-reaching changes. Krone Gruppe recognized the need for proactive action in these areas many years ago and is moving forward confidently and successfully in both sectors. Joining Maschinenraum is a strong signal to our network and other medium-sized companies," sums up Tobias Rappers, Managing Director of Maschinenraum.
Maschinenraum, a shared innovation ecosystem from Mittelstand for Mittelstand, unites German Mittelstand and family businesses to boldly shape the future. More than 20 family businesses – including Viessmann, Fiege Logistik, Dussmann Service and Paracelsus Kliniken – have already joined Maschinenraum to jointly drive the digital transformation of Mittelstand.
About Krone Gruppe:
Krone Gruppe with its more than 5,500 employees is one of the leading manufacturers of reliable commercial vehicles and modern agricultural technology. As a globally operating family-owned company, the innovator continuously sets impulses in the mega-trends of agriculture and logistics. Since 1906, the basic values of quality, customer proximity and innovative spirit have formed the foundation for medium-sized flexibility.