Podcast "Alles neu...? Aus dem Maschinenraum"
Episode #11: Cornelia & Philipp Horsch
PODCAST EPISODE 11
"Together, we err ahead – that is our management premise"
Cornelia & Philipp Horsch, CEOs at Horsch
The agricultural machinery manufacturer Horsch is basically the family business par excellence: Both the brothers Philipp and Michael Horsch and the latter's wife, Cornelia Horsch, sit on the management board of the more than 50-year-old company. A total of 13 children of the current management generation could also – depending on their will and ability – enter the business one day. To take this close family situation into account, Horsch has adopted an ironclad principle: "We have been making all important decisions by consensus for 40 years," says Philipp Horsch, who together with Cornelia is a guest on the podcast "Alles Neu...? Aus dem Maschinenraum". With regard to the error culture in the company, the following applies: "Together, we err forward – that is our leadership premise." At Horsch, it is also about reducing hierarchies as much as possible and working according to the principle of network organisation. This approach should help to continue a success story: The Schwandorf-based company is regarded as the tinkerer among agricultural machinery manufacturers. New equipment is being developed, autonomous driving is being tried out, and a lot of new things are being tested. "There is hostility to technology in society, especially in food. That certainly doesn't get us anywhere," says Philipp Horsch. "We rather need acceleration there." Last year, the company generated a 40 percent increase in turnover with this openness, and hundreds of new employees were hired. Cornelia and Philipp Horsch talk about why they see themselves more as a health company and about the question of why self-driving cars work better in agriculture than in the big city – in the podcast with Tobias Rappers, Managing Director of Maschinenraum and Capital editor Nils Kreimeier.
More information about Horsch: www.horsch.com
About the Podcast
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*.
Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.
*The podcast is in German.