Podcast "Alles neu...? Aus dem Maschinenraum"

Episode #3: Anna Maria Braun

Podcast Episode #3

Anna Maria Braun, B.Braun Melsungen: "The strength of innovation has to come from the company itself"

CEO of B. Braun Melsungen

Listen now on Spotify and Apple Podcasts.

Episode Notes

Anna Maria Braun has headed the medical equipment company B. Braun since April 2019. And shortly after she started, she had to deal with an exceptional situation: the Covid-19 pandemic. On the one hand, demand for products such as infusion pumps for intensive care beds increased enormously. On the other hand, surgical instruments were hardly bought at all because far fewer operations were being performed. A management problem: how do you shift resources in a short time? "It was an immense effort, and it still is," Braun says in the podcast "Alles Neu...? Aus dem Maschinenraum". The U.K.- and U.S.-educated executive had been working for the company in a senior role for a long time before she rose to its top. And she describes in detail how B. Braun transformed itself in a short period of time, also relying on digital tools. Braun wants to give her company a makeover anyway. With new working methods, team solutions and the use of technology. For Germany, she calls for more openness in digitalization: it's also a matter, says Braun, of creating the "framework conditions for reconciling patient benefits with our need for data protection."

Anna Maria Braun

Anna Maria Braun has been a member of the Management Board of B. Braun Melsungen AG since April 2016. Since 2013, she has headed the Malaysian subsidiary, B. Braun Medical Industries Sdn. Bhd, and as President Asia Pacific was responsible for B. Braun's business in the entire Asia-Pacific region. Prior to that, she held various positions for B. Braun in Malaysia and the USA. Anna Maria Braun is an attorney licensed to practice law in Baden-Württemberg, Germany, and New York State, USA, and holds a Master of Laws degree from Georgetown University, Washington, DC. Before joining B. Braun in 2009, she worked as a business lawyer in Düsseldorf, Germany.

About the podcast

How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.*The podcast is in German.

For more episodes of "Alles neu...? Aus dem Maschinenraum" please click here!

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