Podcast | 3. Episode
Anna Maria Braun from B. Braun Melsungen
About Anna Maria Braun and B. Braun Melsungen
A great year right at the start – Anna Maria Braun from B. Braun Melsungen
Anna Maria Braun has headed the medical equipment company B. Braun since April 2019. And shortly after she started, she had to deal with an exceptional situation: the Covid-19 pandemic. On the one hand, demand for products such as infusion pumps for intensive care beds increased enormously. On the other hand, surgical instruments were hardly bought at all because far fewer operations were being performed. A management problem: how do you shift resources in a short time? "It was an immense effort, and it still is," Braun says in the podcast "Alles Neu...? Aus dem Maschinenraum". The U.K.- and U.S.-educated executive had been working for the company in a senior role for a long time before she rose to its top. And she describes in detail how B. Braun transformed itself in a short period of time, also relying on digital tools. Braun wants to give her company a makeover anyway. With new working methods, team solutions and the use of technology. For Germany, she calls for more openness in digitalization: it's also a matter, says Braun, of creating the "framework conditions for reconciling patient benefits with our need for data protection."
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation. *The podcast is in German.