HR Marketing at Paracelsus-Kliniken

The career site as a central point of contact and job store. In the summer of 2019, Paracelsus Kliniken faced the major task of completely rebuilding its personnel marketing. There was no career site worthy of the name, no applicant management system, and no real external presentation as an employer. In this deep dive, Katharina Lutermann, Manager Employer Branding/Employee Relation, shows the steps that have been taken at Paracelsus over the past year and a half to give the employer image a completely new look. The company's career site, which is a job store and content hub in one, remains central to this process.