Maschinenraum Recruitment Circle: online exchange

HR Marketing at Paracelsus-Kliniken

The career site as a central point of contact and job store. In the summer of 2019, Paracelsus Kliniken faced the major task of completely rebuilding its personnel marketing. There was no career site worthy of the name, no applicant management system, and no real external presentation as an employer. In this deep dive, Katharina Lutermann, Manager Employer Branding/Employee Relation, shows the steps that have been taken at Paracelsus over the past year and a half to give the employer image a completely new look. The company's career site, which is a job store and content hub in one, remains central to this process.

April 20, 2021

10:00 AM – 11:30 AM

Paracelsus Kliniken Germany

Katharina Lutermann

Katharina Lutermann joined Paracelsus Kliniken Germany as Manager Employer Branding/Employee Relations in June 2019. Previously, she built up the corporate communications staff unit at one of Germany's leading cardiac clinics and was responsible for it for many years. In addition, the mother of two sons holds a lectureship in social media at Osnabrück University of Applied Sciences. In 2018, she was named "Young Professional of the PR Industry" by PR-Report. The 32-year-old studied applied cultural studies and communications management and completed an MBA in health management next to her career.

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