Podcast "Alles neu...? Aus dem Maschinenraum“
Episode #15: Paul Niederstein
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Podcast Episode 15
Paul Niederstein: „No one wants to drive the car into the wall - no matter whether first or 17th generation“
Managing Partner of The Coatinc Company
Listen now on Spotify and Apple Podcasts.
Episode Description
The Coatinc Company is a record-breaking company. The surface finisher from Siegen can score points especially in terms of age: Coatinc is the oldest family-owned company in Germany - with origins dating back to 1502. Of course, such a ranking, published by the Family Business Foundation, is also super for raising awareness, says Paul Niederstein, who is the 17th generation to run the company, in the podcast "Alles neu...? Aus dem Maschinenraum". Customers and suppliers are always talking to the 47-year-old about the long tradition. "And with a tight budget, that is of course quite advantageous." On a day-to-day basis, however, the entrepreneur is preoccupied with completely different questions: How can a corporate culture be developed in an age-old company that is more strongly geared toward innovation? How great is the danger that steel, the material Coatinc specializes in processing, will be replaced by other materials in the medium term? "No one wants to run the cart into the wall - whether it's first or 17th generation," says Niederstein. It's a thought that is also central to him because the company was once on the verge of going out of business in the 1970s - long before its time. Also to understand where Coatinc needs to change, Niederstein, who has experience in the steel industry, took a trip through the company's departments and talked to as many employees as possible. He tells us why his father couldn't do anything with the company's new name, what serious decision he has already made, and where his favorite jogging route is. In the podcast - with Tobias Rappers, Managing Director of Maschinenraum and Capital editor Nils Kreimeier.
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Paul Niederstein
Paul Niederstein is the managing partner of The Coatinc Company Holding (TCC for short) and is the 17th generation to lead the company. Before joining the family business, Paul completed his studies in business administration in Regensburg and his marketing diploma in Berkeley, USA. This was followed by professional positions at Enron in Lugano and London and at McKinnon & Clark. In 2004, Paul moved to his own family business, where he was initially responsible for sales and marketing before joining the management board in 2006. There he is responsible for strategic tasks and has been spokesman of the management board since 2012.
Paul is not only concerned with the continued existence of the family business, but also with its constant further development. The topics of sustainability, digitalization and innovation are particularly close to his heart.
About the Podcast
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.
*The podcast is in German.
For more episodes of "Alles neu...? Aus dem Maschinenraum" please click here!
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