Podcast „Alles neu...? Aus dem Maschinenraum“
Episode #32: Ralf Putsch
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Podcast Episode 32
Ralf Putsch | KNIPEX: "Success comes from the depths"
Listen now on Spotify and Apple Podcasts.
Episode Description
Ralf Putsch, managing partner and great-grandson of KNIPEX's founder, began his journey as an executive by keeping a promise he made to his parents: an internship in the family business. In this episode of "Alles Neu...? Aus dem Maschinenraum", Ralf Putsch talks about his original preferred path to university and his entry into the world of KNIPEX, Europe's leading manufacturer of pliers. KNIPEX is a real lovebrand and the pliers, whose production consists of around 40 work steps, are extremely popular with professional and hobby craftsmen. He also talks about how innovation works with a product like pliers and how new ideas are generated: "You have to look at which people have a talent for this, give them appropriate freedom and also give them appropriate resources." At KNIPEX, innovation takes place not only in the product, but also in the manufacturing techniques: "The fact that production is being digitized has actually been a megatrend for many decades." In the interview, Ralf Putsch talks openly about the constant battle against product piracy, how a lovebrand like KNIPEX can come into being, and how much quality is behind the product. In the podcast - with Tobias Rappers, Managing Director of Maschinenraum and Capital editor Nils Kreimeier.
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Ralf Putsch
Ralf Putsch was born in Wuppertal in 1956. After graduating from high school, he studied philosophy and literature in Freiburg, Paris and Tübingen. In 1987, he joined the family business that his great-grandfather had founded in 1882. As a trainee, Ralf Putsch first explored various areas of the company, and in 1992 he took over the commercial management. In 1996 he became managing partner of KNIPEX. Ralf Putsch is married and the father of two children of full age.
About the Podcast
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.
*The podcast is in German.
For more episodes of „Alles neu...? Aus dem Maschinenraum“ please click here!
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