Podcast „Alles neu...? Aus dem Maschinenraum“
Episode #33: Christoph Werner
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Podcast Episode 33
Christoph Werner from dm: "One percent inspiration, 99 percent perspiration"
Chairman of the dm-Management Board
Listen now on Spotify and Apple Podcasts.
Episode Description
It's no easy task when you're the son following in the footsteps of an entrepreneurial legend. But that's exactly what Christoph Werner did when he took over as CEO of the drugstore chain dm in 2019 - which had become Germany's leading provider under his father. "The challenge is that you are constantly compared - and the death of all happiness is comparison," Werner says in the podcast "Alles Neu…? Aus dem Maschinenraum" about his start at the company. However, the now 50-year-old managed to break free and forge his own path with an omnichannel concept. "Choice, good value for money, fast availability of goods - these are the eternal questions of retail," says Werner. "Those who answer these questions again and again - and better than their competitors - can survive in the never-ending game of competition." The company's concept for success includes "one percent inspiration, 99 percent perspiration," Werner says. "Nothing is as important as a clear vision and an endless attention to detail." The drugstore entrepreneur talks about his apprenticeship years at L'Oréal, forgoing promotional offers and the question of whether business is essentially all about power. In the podcast - with Tobias Rappers, Managing Director of Maschinenraum and Capital-Editor Nils Kreimeier.
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Christoph Werner
Christoph Werner has 15 years of experience in the branded goods industry in the USA and France, which he brings to his work at dm. He has been with dm-drogerie markt since December 2010. In 2011, he assumed responsibility for the Marketing + Procurement department as Managing Director. Since September 2019, he has been the Chairman of the dm-Management Board. Christoph Werner finds new ideas for his professional tasks and a balance to his working life by interacting with other people, spending time with his family or jogging and swimming.
About the Podcast
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.
*The podcast is in German.
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