Podcast „Alles neu...? Aus dem Maschinenraum“

They are considered icons of audio technology: the microphones and headphones from the family-owned company Sennheiser have become world-famous over the decades, and not just among professional customers. In 2022, however, Andreas und Daniel Sennheiser, the two co-CEOs of the company, sold the consumer division. The new owner is the Swiss audio group Sonova. "We have realized that we can only make three divisions successful on our own," says Andreas Sennheiser in the podcast "Alles Neu...? Aus dem Maschinenraum" about the reasons for the sale. However, the aim was to enter into a cooperation that would guarantee that the business would continue in its own spirit and that quality would be maintained. "We weren't looking for a partner with as much money as possible," says Sennheiser. "We were looking for someone who represents similar values to us." The Sennheiser brand will also remain with the products. The company itself now wants to focus on professional users, who have traditionally been an important backbone. "There is close interaction between our customers and the developers," says Daniel Sennheiser. The brothers talk about new plans for sounds in cars, how they divide up the work and explain why it can sometimes be a bit of a row between them. In our podcast - with Tobias Rappers, Managing Director of Maschinenraum and Capital editor Nils Kreimeier.

How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by "Alles neu...? Aus dem Maschinenraum", the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation.

*The podcast is in German.

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