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Podcast „Alles neu...? Aus dem Maschinenraum“
Episode #69 | Louisa Wiedemann from the Wiedemann Group: From Silos to Working in Central Structures
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Podcast episode 69
Louisa Wiedemann from the Wiedemann Group: From Silos to Working in Central Structures
Louisa Wiedemann, Managing Partner of Wiedemann Group
Listen now on Spotify and Apple Podcasts.
Episode description
"My mother sold toilets, and I wanted to sell toilets too," Louisa Wiedemann recalls of her childhood in the family business. Today, at 28, she runs the Wiedemann Group together with her mother Barbara, representing the fourth generation. The company is based in Sarstedt, Lower Saxony, and is a wholesaler for sanitary, heating, and ventilation products. It sells air conditioning units as well as bathtubs and heating systems, with tradespeople as its customers. The building-specialist most recently generated around €400 million in revenue and employs roughly 1,200 people.
In the podcast, Louisa Wiedemann talks about, among other things, the transformation the company has recently undergone: "We used to think a lot in silos, but today we work much more as a group and within central structures," says the entrepreneur. "We need to change. We need to bring in more digitalization and more AI," Wiedemann continues.
She also talks about her first steps in the family business, working together with her mother, and her role as the boss. "I have the courage and the openness to bring people on board who have the expertise I lack." "I can't be good at everything. But I hold myself to the standard of recognizing when I can't do something, so I can get help," says Louisa Wiedemann on the podcast "Alles neu…? Aus dem Maschinenraum" with Tobias Rappers and Katja Michel.
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Louisa Wiedemann
Louisa Wiedemann is NextGen and Managing Partner of the WIEDEMANN Group. After completing her BBA and MBA at the United International Business School in Belgium, both with Magna Cum Laude honors, she joined the family business directly after her studies; her actual entry into the company came in 2021, right in the middle of the COVID pandemic.
About the Podcast
How can the origin and future of Mittelstand companies be courageously united? What are the challenges facing family businesses and what experiences do they gather in digital transformation? These questions are answered by “Alles neu...? Aus dem Maschinenraum“, the interview podcast for German Mittelstand*. Once a month, Tobias Rappers, Managing Director of Maschinenraum, and Nils Kreimeier, Senior Editor of the business magazine Capital, talk to thought leaders and makers from the heart of the German economy and focus on the personalities and their motivation. *The podcast is in German.
For more episodes of “Alles neu...? Aus dem Maschinenraum“ please click here!
