BABOR BEAUTY GROUP joins the Maschinenraum innovation ecosystem

Aachen / Berlin

The BABOR BEAUTY GROUP, an owner-managed German family business and global player in the cosmetics industry, will become part of Maschinenraum.

The alliance of around 60 medium-sized companies, as well as university partners and other innovators, is working together on the digital transformation of the German SME sector. The BABOR BEAUTY GROUP wants to use the exchange with other members of Maschinenraum to share ideas on how to deal with current and future challenges. The focus will be on the topics of internationalization, sustainability and innovation. Together, the partners want to shape future success.

In 1956, chemist Dr. Michael Babor developed a revolutionary cleanser for the skin, the cornerstone of the BABOR brand. Dr. Leo Vossen turned the scientist's idea into a global brand and brought the company to Aachen. Today, the BABOR BEAUTY GROUP employs over 800 people worldwide, and the brands are represented in 70 countries by distributors or subsidiaries. At the same time, the BABOR BEAUTY GROUP relies on "Made in Germany" from the idea to the jar: research, development and production take place in Germany.

Global success with skin care from Germany

"The BABOR BEAUTY GROUP has been growing very successfully in double digits for years," says co-owner Isabel Bonacker. "The success is based on a strong foundation: the BABOR brand stands for expert skin care made in Germany. Skin care know-how, quality 'Made in Germany' and a strong commitment to sustainability are what characterize our family business as a whole. Now it's time to bring this closer to even more people around the world - so it's just the right time to start working with Maschinenraum."

"We are very pleased to welcome BABOR BEAUTY GROUP as a member of Maschinenraum. Their numerous projects in the field of sustainability but also their 'Made in Germany' approach are certainly a great inspiration for our member companies. At the same time, I am convinced that the BABOR BEAUTY GROUP will also receive many new impulses through the exchange within our network," says Tobias Rappers, Managing Director of Maschinenraum.

About Maschinenraum:

Maschinenraum, a shared innovation ecosystem from Mittelstand for Mittelstand, unites German SMEs and family businesses to boldly shape the future. Already, around 60 family-owned companies - including Viessmann, Fiege Logistik, STIHL and Mast-Jägermeister - have joined Maschinenraum to jointly drive the digital and sustainable transformation of SMEs.

About BABOR BEAUTY GROUP:

BABOR BEAUTY GROUP is an owner-managed, family-owned German company, global player in the cosmetics industry and home to some of the most sought-after international beauty brands. At the heart of its success is the BABOR brand. It stands for Expert Skincare Made in Germany. In addition, the portfolio includes various private labels. At its headquarters, the company has its own laboratories and produces according to the highest sustainability standards. Since 2014, the company has been headed by the third generation of the owner family - Dr. Martin Grablowitz and Isabel Bonacker lead the Board of Directors.