Beurer becomes part of the Maschinenraum transformation ecosystem

Ulm / Berlin, 18.09.2024 – Beurer GmbH, specialist for health and well-being, joins Maschinenraum and thus becomes part of the network of leading family businesses and medium-sized companies.

Founded over 100 years ago with the vision of producing electric heating pads, the family business has grown into a global player offering a diverse range of over 500 products in the areas of well-being, health, personal care, beauty, household, fitness and baby. Beurer, based in Söflingen-Ulm, employs almost 1,700 people in over 100 countries worldwide and is now managed by the 4th generation. As a full-range supplier with a clear focus on people and their well-being, Beurer offers a wide range of products - from entry-level models to high-end solutions. The company works closely with institutes, partners and consultants to constantly bring innovative and high-quality products to the market.

With its current efforts in the area of sustainability, Beurer is taking an important step towards further intensifying this path by becoming a member of Maschinenraum. At the same time, they want to tackle challenges such as current crises or new technologies together and are looking forward to an unbureaucratic exchange with companies at an operational level.

“We joined Maschinenraum to exchange ideas with other SMEs and find forward-looking solutions. We find ourselves in times of accelerated change, both in the geopolitical and regulatory environment as well as in customer behavior. That is why we are looking to exchange ideas with companies and people who are facing similar challenges,” says Marco Bühler, Managing Director of Beurer GmbH.

“We are delighted to welcome Beurer as a new member of our ecosystem. The company not only brings impressive expertise in its industry, but also a strong willingness to face the challenges of the present. We are looking forward to the exchange and the joint projects that will further advance the SME sector,” explains Tobias Rappers, Managing Director of Maschinenraum.

About Maschinenraum:

Maschinenraum is an ecosystem that connects more than 70 German family businesses, including Jägermeister, Fiege Logistik and Würth Industrie Service. The purpose of the network is to meet the challenges faced by SMEs, create sustainable solutions and strengthen the transformation and innovative power of its members through collaboration, shared resources and the exchange of knowledge. Therefore, Maschinenraum offers online tools, moderated exchange formats, contacts to universities, start-ups and venture capitals, as well as specialized workshops. Maschinenraum supports its members with an objective perspective on innovation management, identifies potentials and weaknesses, and empowers them for the challenges of tomorrow through cross-company training.

About Beurer:

Beurer was founded in Ulm in 1919 and stands for health and well-being. Today, the family-owned company is a leader in this segment in several areas. Originally a manufacturer of heating pads and heated underblankets, the company has developed into a full-range supplier with more than 500 products. Beurer offers various products for home use in the areas of health, well-being, beauty, body care, household, fitness and baby. These include blood pressure and blood glucose meters, clinical thermometers, pulse oximeters, inhalers, hearing aids, daylight lamps, insect bite healers, a mobile ECG device and an emergency bracelet as well as products for pain therapy and women's health. The range also includes products for gentle warmth, weight & diagnosis, air & aroma, massage & shiatsu and sleep & relaxation. Beurer also offers various beauty products in the FaceCare, BodyCare, HairCare, hair removal, manicure & pedicure categories and a men's care range and electric toothbrushes in the body care segment. With the Antelope by beurer, Physioline and numerous abdominal muscle trainers, the company offers a range of fitness products. The baby range includes special products tailored to the needs of children, babies and their parents. With the “Connect” product group, the health specialist offers a wide range of apps that can be combined with Beurer products and make everyday life easier. Around 1700 employees worldwide and a distribution network in more than 100 countries contribute to the company's constantly growing success. Further information can be found at http://www.beurer.com